Next Generation Customer Loyalty: 2024 Loyalty360 Brand Marketer Research

  • January 05 2024
  • Resource: Research And Reports
  • Carly Stemmer Ivory & Mark Johnson, Loyalty360

Brand interest in customer loyalty continues to be on the rise; however, traditional customer loyalty programs no longer wield the marketing influence they once did. Today, many brands are shifting their focus to the “next” generation...Read More

Infinite Personalization: AI Makes It Possible

  • September 24 2024
  • Resource: Research And Reports
  • The Lacek Group Team

What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more...Read More

Loyalty & Promotions Software: The Buyer's Guide

  • September 18 2024
  • Resource: Research And Reports
  • The Talon.One Team

Businesses lose millions on generic promotion strategies. But with the right personalization software behind you, incentives become meaningful for your customers, and profitable for your business. With so many loyalty program and promotion...Read More

Generative AI for Email Subject Lines

  • September 13 2024
  • Resource: Research And Reports
  • The Ansira Team

While artificial intelligence is an incredible technological advancement that has the potential to revolutionize every aspect of our lives, practical marketing applications can be just as transformative. AI-powered tools like Salesforce Marketing...Read More

Sparking Consumer Participation Through Shared Values and Beliefs

  • September 03 2024
  • Resource: Research And Reports
  • The Phaedon Team

Discover how aligning your brand with consumer beliefs can drive loyalty and revenue In today's fast-paced market, consumers crave authentic connections with brands that share their values. Phaedon’s proprietary Participation Report...Read More

Unlocking Success in 2024: How eCommerce Marketers Can Leverage Consumer Insights for Effective Campaigns

  • August 28 2024
  • Resource: Research And Reports
  • The Wunderkind Team

The 2024 Consumer Insights Report for Digital Commerce provides a wealth of information that eCommerce marketers can leverage to enhance their marketing campaigns. As the digital landscape evolves rapidly, staying attuned to consumer preferences...Read More

Demystifying the Value of Identity in Performance Marketing

  • August 06 2024
  • Resource: Research And Reports
  • The Wunderkind Team

Embrace the new era of Identity Resolution   Marketers have anticipated the demise of third-party cookies for years and looked for alternative solutions. And while Google had decided not to deprecate the third-party cookie, but to put the...Read More

How AI Personalization Drives Customer Loyalty: The Future of Loyalty Marketing

  • July 26 2024
  • Resource: Research And Reports
  • The Comarch Team

76% of customers claim they are frustrated by content that lacks personalization. We live in a world where technology is a catalyst for customer experience. With the explosion of artificial intelligence at every brand’s doorstep, AI is no...Read More

Humanizing Loyalty: A Road Map to Establishing Genuine Emotional Loyalty at Scale

  • July 25 2024
  • Resource: Research And Reports
  • The Phaedon Team

You’re never too big to establish a more human side to your loyalty efforts. In this report, we’ll define what humanizing loyalty means and why it’s more critical than ever to creating an unbreakable bond with your customers...Read More

Loyalty360 Brand Marketer Research: 2024 State of Customer Loyalty

  • July 22 2024
  • Resource: Research And Reports

The world of customer loyalty is buzzing with excitement and innovation. Brands across industries are recognizing the immense value of cultivating strong relationships with their customers, and the loyalty landscape is evolving at an...Read More

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