VP, Brand Content and Expression

Sleep Number
Minneapolis, MN

As VP, Brand Content and Expression, you will be responsible for driving the creative vision, brand expression (copy, visual, and content strategy) at Sleep Number.  You will lead a team of talented creatives, writers, designers, and partner resources to develop compelling stories, copy and content that resonates with our target consumers and current customers and strengthens our brand presence and communicates our competitive superiority. This role requires a combination of strategic thinking, creative innovation, business acumen and effective leadership to deliver outstanding company performance and results.

 

Primary Responsibilities

  • Develop Creative Strategy: Define the overarching creative vision, copy and content strategy aligned with the organization's goals and objectives. Stay  on the leading edge of industry trends, competitor positioning, consumer insights, and emerging technologies to inform strategic decisions and pivots.
  • Copy and Content Strategy and Creation: Oversee the development of high-quality, engaging content across various platforms and mediums, including digital, print, video, social media, and more to clearly convey our differentiated benefits and drive value to the business and the audiences they serve. Ensure copy and content is consistently on-brand, relevant, and resonates with the consumer audience segments being targeted.  Ensure copy and content execution provide clarity on the superiority of the product, in changing competitive market conditions.  Create roadmap of development efforts to ensure aging assets are addressed timely, ensure production is delivered on time and on budget.
  • Campaign Development: Conceptualize and execute integrated marketing campaigns that leverage compelling storytelling and creative elements to drive engagement, awareness, and conversions all in alignment with the planning calendar, brand voice, ensuring consistent messaging/tone and visual/art direction.
  • Brand Leadership and Management: Create/refine and actively uphold brand standards via the brand style guide across all content and creative assets. Ensure consistency in messaging, tone, and visual identity to strengthen brand equity and recognition across the enterprise.
  • Team Leadership: Lead, mentor, and inspire a team of creatives, writers, designers, and content strategists along with partner resources. Foster a collaborative and innovative work environment that encourages creativity, agility, growth, and excellence.
  • Agency Management: Establish vision and strategy for agency’s effort, manage agencies’ performance, timeliness and spend against objectives to ensure outsized outcomes. This is in partnership with internal planning team leadership.
  • Cross-functional Collaboration: Collaborate closely with marketing, product innovation, sales, and other teams to align creative and content initiatives with broader business objectives. Seek opportunities for synergy and integration across departments.
  • Performance Analysis: Monitor and analyze the performance of creative campaigns and content initiatives. Use data-driven insights to optimize strategies, improve engagement metrics, and drive continuous improvement.
  • Budget Management: Manage budget allocations for creative projects, ensuring efficient use of resources while delivering high-quality results within deadlines.
  • Stakeholder Communication: Effectively communicate creative concepts, strategies, and project updates to key stakeholders, including senior management, clients, and external partners.
  • Stay on the leading edge with industry best practices, emerging technologies, and cultural trends. Continuously seek opportunities to innovate and push the boundaries of creativity.  Set and maintain the course for evolving current and establishing new capabilities and the parallel resource strategy (insource/outsource).

 

Key Performance Indicators

  • Leading brand health measure – Sleep innovation, Sleep Health, Sleep Research and Science, ad awareness, consideration, quality, trust and value
  • Quality traffic and Sales, new customer acquisition
  • Growth in brand advocacy measured by repeat and referral business
  • Breakthru creative engagement, brand linkage, search volume triggered from content/creative
  • More efficient Cost of Customer Acquisition
  • Improved efficiency and effectiveness of media

 

Position Requirements

  • Bachelor or Master’s in design or related field equivalent combination of education and experience.
  • Minimum of 15+ years of creative experience in creative direction, art direction and design; focused on luxury consumer brands.
  • Success as a visionary and innovative creative executive with a global mindset around luxury consumer behavior.
  • Author of a dynamic and successful portfolio of proven projects that demonstrate creative abilities and elevation of a brand’s total experience – demonstrated exceptional knowledge of digital design and social platforms, experiential design, typography, branding and print and interactive design while also having a thorough understanding of motion graphics with the consumer journey in mind.
  • Proven success in leading strategy ideation, complex work streams, creative process, marketing, graphic design and brand development and management.
  • On the leading edge of current trends in editorial, digital storytelling, technology, communications, home, fashion, luxury, art and other design influences.

 

Knowledge, Skills & Abilities

  • Strategic thinker with a passion for storytelling and creative innovation.
  • Outstanding strategic creative leadership, partnership/collaboration abilities to establish deep confidence, trust, and rapport with internal stakeholders as well as external agencies and partners.
  • Innovative storytelling with excellent written and verbal communication skills as well as strong presentation skills.
  • Proven ability to translate strategy into execution and measurable results.
  • Expert organizational skills, with the ability to handle multiple, overlapping, and potentially conflicting priorities.
  • Strong performance management skills, including the ability to identify, recruit, assess, develop and align talent to achieve or exceed the team’s objectives.
  • Proven success in effectively managing agencies.
Sep 27, 2024

Analyst Advanced Analytics

Ahold Delhaize USA
Scarborough, ME
Sr Analyst focused on delivering business insights using advanced analytical expertise/techniques/tools that materially improve critical decisions by senior management and drive the business mission/strategy forward. This position provides analytical leadership and hands-on, practical executional guidance within a specialized analytical team. While most projects focus on marketing, merchandising, or customer analytics, projects range across the org.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities
  • Perform statistical analysis on large dataset to create quality outputs, ensuring outputs are logical and actionable
  • Provide ongoing counsel to key clients Brand strategy, Marketing and Merchandising Sr. Leadership and other key decision makers regarding proper interpretation and application of Advanced Analytics analysis and tools.
  • Provide input and significantly influence the development and refinement of company strategies (based on Advanced Analytics analysis and tools).
  • Lead the development and deployment of customer segmentations, scores, store clustering and other KPI models to predict the impact of potential actions or programs being considered.
  • Lead innovation in analytical methodologies and tools, staying abreast of industry developments related to analytics and proactively exploring opportunities to advance organizational capabilities.
  • Develop strong client relationships that enable learning about the business and how their work directly impacts decisions. For specific projects, draw out critical information that impacts the learning objectives and incorporate into all work.
  • Identification of additional data requirements and partner with the database administrators to collect and organize new data elements.
  • Maintain proficiency with major business systems and the data on which it relies.
  • Subject matter expert on methodologies and data sources used in analytics environment.
  • Ability to analyze data, employing statistical concepts, and present recommendations based on that data.
  • Partner closely with other team members within Advanced Analytics to ensure appropriate integration of data.

Qualifications
  • Degree in Marketing Research, Statistics, Mathematics, or Economics. (Masters Preferred)
  • 6+ years experience in analytics
  • Strong knowledge of SQL and a computing language such as Python or R Familiarty with data science platforms such as Databricks, Jupyter Notebooks
  • Strong foundation in statistics and hands on experience in several of the following areas: machine learning, causal inference, customer analytics and / or experiementation test design
  • Experience with visualization tools such as Power BI or Tableau
Preferred Qualifications
  • Visual Storytelling based in data
  • The ability to explain complex principle in simple understandable language
  • Ability to translate business problem into analytics plan
Sep 26, 2024

Assistant Brand Manager Digital Strategy & Media

The GIANT Company
Carlisle, PA
The GIANT Company, based in Carlisle, Pa, serves millions of customers across Pennsylvania, Maryland, Virginia, and West Virginia in our nearly 200 stores. Since 1923, caring for our customers has launched us as a grocer of choice in the communities that we serve. The GIANT Company's mission goes beyond the four walls of our stores, at the heart, our purpose is Connecting Families for a Better Future. We accomplish this by providing high-quality, sustainable products at an affordable price every day allowing for families to gather around the table each night. When families are strong, communities are strong. If communities are strong, this is how we change the world together.

What is the mission of the ABM - Digital Media?

As the Assistant Brand Manager, Digital Media, you will work closely with the Brand Manager and Marketing Director to develop, execute, and measure digital media strategies that support key business objectives. You will play a crucial role in collaborating with cross-functional teams to create and implement digital media campaigns that align with brand goals, ensuring a cohesive customer experience and effective market execution. Your role will involve analytical and tactical planning, coordinating with internal teams and external agencies, and optimizing digital media efforts to drive brand growth.

What will I do as a ABM - Digital Media?
  • Digital Media Campaign Execution: Support the development and execution of digital media strategies to achieve sales and brand goals.
  • Campaign Relevance: Ensure digital media elements are relevant and engaging to the target audience, driving desired consumer behaviors based on insights.
  • Strategy Translation: Translate brand and category strategies into actionable digital media plans and project briefs.
  • Timeline Management: Develop and manage timelines for digital media campaigns, ensuring all deadlines and key steps are met.
  • Market Insights: Utilize insights on customer behavior and digital trends to identify opportunities for digital media growth and address potential issues.
  • Campaign Optimization: Leverage knowledge of digital media channels and tactics to refine and optimize campaigns, ensuring alignment with brand strategy and visual guidelines.
  • Cross-Functional Coordination: Collaborate with marketing, design, business development, and digital teams to ensure cohesive and effective digital media execution.
  • Vendor and Agency Liaison: Work with external agencies and vendors to implement digital media campaigns and manage day-to-day communication.
  • Performance Analysis: Support the analysis of digital media campaign performance, providing insights and recommendations for future improvements.
  • Best Practices: Advise on best practices for digital media to ensure accuracy, impact, and alignment with brand objectives.
  • Execution Measurement: Manage efforts to measure the success of digital media initiatives, working closely with internal teams to assess impact and effectiveness.

What do we expect you to bring to the table?
  • Experience: 3-6 years of experience in digital media, marketing, or brand management.
  • Education: Bachelor's Degree in Marketing, Digital Media, Communications, or a related field.
  • Skills:
  • Strong understanding of digital media channels and tactics.
  • Proven ability to execute and manage digital media campaigns effectively.
  • Excellent project management and organizational skills.
  • Ability to analyze digital performance metrics and consumer insights.
  • Strong coordination and collaboration skills across cross-functional teams.
  • Effective communication skills for working with internal teams and external partners.
Sep 24, 2024

Director, Menu Strategy & Product Innovation

Papa John's
Atlanta, GA

Develop short and long-term menu strategies and build a robust new product pipeline that successfully meets evolving guest needs and drives the Papa John's business objectives and brand affinity. Partners with Marketing and Cross Functional Teams to bring new products forward to the National Marketing Calendar by adhering to Stage Gate and New Product Development processes.

 

Duties and Responsibilities

  • Leads Papa John's US menu evolution and strategy, pipeline development and validation, trough Stage Gate process.

  • Develops strategies and innovative solutions, with keen focus on consumer and business impact. Results focused leader that successfully manages long term vision with short term in-market execution.

  • Drive menu insights and trends and competitive menu intelligence to determine implications for Papa John's and recommend strategic and tactical responses.

  • Partners with culinary team and vendor partners to conduct innovation sessions and manage innovation processes to assure valuable output.

  • Partner with Marketing to drive recommendations for new product testing and national marketing calendar integration.

  • Cultivate an in-depth understanding of Papa John's consumer.

  • Highly skilled at building collaborative, high performing, cross-functional teams.

  • Engage cross-functional partners at all levels, such as Marketing, IDS, Restaurant Operations, Supply Chain, and Finance to identify and address all new product project-related needs.

 

Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.

Sep 20, 2024

SENIOR DIRECTOR, GLOBAL RETAIL MARKETING, PARTNERS & OMNICHANNEL

Nike
Beaverton, OR

You will report to the Vice President of Global Retail Marketing and collaborate closely across that team as well as with Global Digital Marketing and Global Marketplace Partners. You will also work daily with cross-functional teams around the globe to drive forward-thinking initiatives for Nike Partners across: Retail Experience, Retail Brand, Brand Creative, Visual Merchandising, Services and Athlete Experiences, Digital Product, Merchandising, Marketplace, and Geo teams. Depending on projects, you may also collaborate with Operations and external agency partners.

WHAT YOU BRING

  • Bachelor’s Degree in Business, Marketing, or related field; or extensive experience in Retail or Digital Marketing in lieu of a degree.
  • 10+ years experience in a marketing role, retail experience required.
  • 4+ years experience in retail or omnichannel marketing.
  • Experience working with Sr Leadership to influence decisions and inspire change at scale.
  • Experience in large-scale vertical and/or multi-brand environments. Demonstrated understanding of business-to-business relationships and the ability to collaborate effectively to deliver brand impact at scale at an accelerated pace.
  • Ability to craft detailed strategies and implementation plans that can be adopted by retailers and are easy for geo teams to implement.
  • Can-do demeanor with the shown ability to adapt to changes in business needs or direction.
  • Knowledge of current retail landscape and the latest trends and innovations for retail.
  • Relentlessly curious and knowledgeable about the consumer and their world.
  • Exceptional verbal and written communication skills, as well as strong influencing & negotiating skills required.
  • Confident presentation and computer skills with command of Outlook calendar, Excel, PowerPoint and Keynote, Mac proficiency strongly preferred.
Sep 20, 2024

Customer & Marketing Analytics Lead

Cracker Barrel
Remote
As the Customer & Marketing Analytics Lead, you will leverage our rapidly growing loyalty and marketing data assets to deliver and visualize insights in support of key CRM and Loyalty initiatives. You will be expected to engineer new insights and ensure the maximization of Cracker Barrel’s loyalty and marketing data assets with an eye on reusability to ensure value generation for and from all data projects. As an independent contributor, you will provide meaningful analysis and insights that drive our marketing planning and forecasting, all while guiding the larger marketing team on best practices for data-driven decisions. Day-to-day activities include working closely with business stakeholders for a given domain, data engineering to help provide prioritization for new insights, and owning the visualization/insight delivery for business use cases.

 

  • Analyze and provide data insights to marketing and cross-functional business partners in support of given use cases
  • Lead and become a domain expert for our loyalty and marketing data assets to ensure insight velocity in line with business expectations
  • Recommend and implement data modeling techniques for forecasting and insight for the business, including A/B or multivariate testing.
  • Create, schedule, and productionalize standard reports for business consumption
  • Operational support of products created. “Your own and support the products you build”
  • Provide feedback and assist with prioritization regarding data quality, automated QA tests, and overall platform enhancement to data engineering teams
  • Collaborate with internal and external data engineering resources, product managers/SMEs, and business users to understand data needs and support the implementation of such
  • Create design documents for data integration or data reporting projects
  • Participate in design and code reviews
  • Stay updated with the latest industry trends and technologies and apply them to improve software development processes.
  • Manage timeline expectations within and across teams, and deliver on our responsibilities accordingly
  • Show discipline in bringing consistent performance, communication, and attitude to the job every day. Actively contribute to your department to complete tasks and meet company goals
  • Partner with the Loyalty/CRM team to measure, analyze, and report overall KPI program performance for Cracker Barrel Rewards, CRM, and overall customer health
  • Continually advance the team’s analytical capabilities, including forecasting, test and learn, automation, incremental analysis, and other sophisticated methodologies

 

WHAT YOU'LL NEED

  • Bachelor's degree in statistics, mathematics, economics, engineering, the physical sciences, computer science, marketing/business, or similar field with quantitative rigor OR equivalent experience
  • 7+ years of experience in Data Analytics with some Data Engineering functions with at least 3 years in a lead role
  • 5+ years of hands-on experience working with large data sets (especially customer and interaction-level activity data) in cloud environments such as Snowflake and/or Google Big Query (digital data analytics a plus)
  • 5+ years of experience in customer and marketing data analysis and exploration with proficiency in statistical analysis techniques to understand customer patterns, trends and segments within the data (pandas, NumPy, or R)
  • 5+ years experience creating data visualizations for insights to both technical and non-technical audiences; hands-on experience building sophisticated dashboards with popular data viz tools such as Tableau, Power BI, Looker, etc. (Expert level Tableau developer preferred)
  • Expert-level SQL skills with Proficiency in R, Python, or other statistical analysis tools
  • Expertise in data-wrangling and data cleansing, able to sift through multiple data sets to create bespoke insights
  • Expertise in building and automating customer & marketing dashboards using BI viz tools (Tableau, PowerBI, Looker, etc.)
  • Experience developing analytic techniques such as forecasting, predictive modeling, segmentation analysis, simulation modeling, etc.
  • Familiarity with Marketing Technology platforms, data structure and analysis. Experience with Salesforce Marketing Cloud, Customer Data Platforms, etc., preferred
  • Subject matter expert in loyalty and CRM analytics with strong test & learn experience (experience in media measurement, attribution, and digital analytics is a plus)
  • Proven experience with marketing finance terminology and frameworks, including forecasting and analyzing program effectiveness and ROI
  • Ability to be curious, and analytical, and have a deep understanding of customer data and marketing campaigns
  • Proactive self-starter with experience driving critical initiatives; ability to operate independently with minimal supervision
  • Flexible and adaptable to shifting priorities, ambiguity, and rapid change
  • Excellent communication and leadership abilities – lead and influence teams across departments to accomplish program projects and goals
  • Experience in the hospitality or retail industry preferred

 

WHAT’S IN IT FOR YOU   

  • Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities 

  • Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program 

  • Growth and Development:  Business Resource Groups | Tuition Reimbursement | Professional Development 

  • Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program  

  • Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items  

 

Sep 20, 2024

Sr Dir Bus Strategy & Tech Integration (Commercial/Selling Technology)

Amtrak
Boston, MA; Washington, DC; New York, NY; Philadelphia, PA; WIlmington, DE

SUMMARY OF DUTIES:

The Senior Director is responsible for creating and transforming the business architecture for both Commercial and Operations teams to drive technology transformation. This role owns the business case for the technology transformation that underpins the new reservation system replacement. This is a key strategic role responsible for the success of the business architecture across the company in driving revenue growth that is enabled by significant capital investments in technology.

 

This role interfaces with executives in PRM, E-commerce, Loyalty and other commercial teams as well as all the Operations teams and States across the company to initiate business architecture changes that are needed for a successful technology transformation powered by the new reservation system.

 

This Senior Director regularly reports to ELT on the progress and the key business decisions being made as part of the capital project. The Senior Director is responsible for change management and the revenue delivery attached to the business case for a multi-year IIJA funded Next Generation Reservation System project. Senior Director will develop, maintain, and communicate product vision, strategy, positioning, value proposition, launch and support including schedules, fares, inventory solution implementation, order and offer management of the new reservation system.

 


ESSENTIAL FUNCTIONS:

  • Own the overall scoping of projects in conjunction with setting and managing expectations of the Amtrak business leadership and Engineering and Data teams.
  • Directs the business teams leveraging their data analysis and change management skills to create the business process architecture and implement the change manage across the organization.
  • Hire, train, and manage a group of highly skilled individuals to accomplish company, departmental, and ridership/revenue objectives.
  • Foster an open, positive working environment where discussion and debate are welcome
  • Establishes quality controls, documentation, and metrics to ensure accuracy/eliminate errors
  • Oversees and maintains a positive working relationship with both Commercial and Operations Department
  • State partners by communicating strategy, seeking consensus, and increasing ridership/revenue.
  • Partners with Decision Technologies Department to implement the business requirements from the revamped business architecture.
  • Develops and presents presentations for Senior Management, including C-level leaders. Deliver presentations/demonstrations at both internal and external partner sites, trade shows, and via web conference.
  • Contribute to the preparation of statements of work, RFI responses, and marketing collateral as needed.

 


MINIMUM QUALIFICATIONS:

  • Bachelor's Degree in Economics or related fields, or equivalent combination of education and training/experience
  • Leadership experience in commercial environment
  • Strong strategic and problem-solving skills
  • Self-motivated and self-directed, able to define and pursue key objectives.
  • Proven leadership of successful digital transformation projects
  • Collaborative work style and experience in working with cross-functional teams and numerous stakeholders.
  • Strong written and verbal communication skills including ability to prepare and make effective presentations to senior leadership.
  • Ability to communicate complex concepts at all levels• Curious, ambitious, eager to make a difference • Strong emotional intelligence• Strong skills in Microsoft Office products (PowerPoint, Excel, Word, Outlook, Teams) and experience in data analysis skillsets

 

 

MIMINUM KSA (Knowledge, Skills, and Abilities):

  • Excellent interpersonal, organizational, supervisory, motivational, and team building skills
  • Working knowledge of Arrow Pricing and Revenue Management aspects
  • Strong strategic and analytical skill set
  • Self-motivated and self-directed, able to define and pursue key objectives
  • Collaborative work style and experience in working with cross-functional teams and numerous stakeholders
  • Strong written and verbal communication skills including ability to prepare and make effective presentations to senior leadership
  • Curious, ambitious, eager to make a difference
  • Strong emotional intelligence
  • Previous experience with organization changes and/or transformations (i.eAgile and/or Product)
  • Previous experience with Agile scaling frameworks (i.eSAFe, Less, Discipline Agile, etc)
  • Previous experience in a lean-portfolio management role
  • Strong skills in Microsoft Office products (PowerPoint, Excel, Word, Outlook, Teams)
  • Proficiency with Business Intelligence tools (Power BI, Power Query, etc.)

 

PREFERRED QUALIFICATIONS:

  • Previous RM experience at another travel/transportation company along with system implementation
  • 13+ years’ work experience in a commercial and pricing environment
  • Previous reservations or ticket agent experience
  • MBA or other advanced degree
  • Previous supervisory and leadership experience
  • Project management skills or experience
  • Experience in developing and implementing automated pricing systems
  • Prior implementation of data science models and algorithms

 

 

WORK ENVIRONMENT:

  • A dynamic, fast-paced environment that requires the individual to simultaneously manage several tasks
  • Occasional travel (not more than 25%) may be required to meet with other Amtrak Departments, State partners, current/potential vendors, or for industry conferences
  • Occasionally required to lift or move objects weighing up to 25 pounds and set up equipment


COMMUNICATIONS AND INTERPERSONAL SKILLS:

Must have excellent oral and written communication skills.

Sep 13, 2024

Senior Fuel Loyalty Analyst

7-Eleven
Irving, TX

As a Fuel Loyalty Analyst within the Fuel Pricing Team, you will play a pivotal role in driving the success of our fuel loyalty programs and in delivering actionable insights to enhance customer engagement and business outcomes. This position offers a unique opportunity to develop exciting new capabilities within a large organization. You will collaborate closely with our Fuel team, Marketing, Digital Experience, Loyalty, Category teams, and our Media Agency.

 

Responsibilities:

 

Collaboration & Stakeholder Management:

- Act as a liaison between Fuel Loyalty and Merchandising, coordinating personalized offers and ensuring consistent execution of program branding, campaigns, and promotions across channels.

- Work closely with the CRM & Personalization teams to develop and implement test-and-learn strategies, consistently tracking and reporting results to key stakeholders.

- Manage day-to-day contacts with internal and external partners, coordinating efforts across geographies to ensure best-in-class loyalty promotions and customer experiences.

 

Program Management & Optimization:

- Oversee and refine the loyalty offer management process, developing efficient methods and tools to handle promotions.

- Support the setup and execution of loyalty promotions, including personalized offers, ensuring compliance with all relevant policies and regulations.

- Develop strategy and communication for our fuel loyalty program to optimize promotion offerings and overall customer communication.

 

Leadership & Problem Solving:

- Educate and promote a data-driven culture within the Fuel Loyalty team and the wider organization.

- Take initiative in identify opportunities for enhancing program effectiveness, leading transformational projects to deliver strong financial results.

- Serve as a thought leader, advocating for use of advanced analytics to inform business strategies and enhance customer loyalty.

 

Advanced Analytics & Insights:

- Utilize data and business intelligence to discover actionable insights that guide strategic decisions and improve loyalty program performance.

- Champion best practices in evaluating media campaigns and marketing activities, collaborating with our data science team to use advanced analytical methods.

- Lead the design and execution of advanced analytics projects, such as Marketing Mix Modeling (MMM) and A/B testing, to continually enhance marketing effectiveness.

 

Qualification:

- 5+ years of experience in marketing, marketing analytics, or loyalty program management, with a track record of leveraging data insights to make actionable recommendations for enterprise loyalty programs.

- Advanced degree in Marketing or an analytical discipline such as Finance, Mathematics, Statistics, Engineering, or related field is preferred.

- Experience working with creative teams in developing promotions or campaigns preferred, with emphasis on aligning promotions with strategic goals.

- Strong analytical and problem-solving skills, able to translate complex data into actionable business strategies.

- Excellent communication skills in English, both verbal and written, capable of presenting complex concepts to non-technical audiences.

- Proven ability to work collaboratively with stakeholders at various levels and across different geographies, managing projects to successful completion.

- Detail-oriented and results-driven, with a proactive approach and a passion for driving progress in a fast-paced environment.

 

Personal Qualities:

 

- Analytical, creative, and pragmatic thinker with a strong sense of curiosity and comfort in ambiguous situations.

- Collaborative problem solver focused on continuous improvement.

- Commercially minded, constantly seeking opportunities to strengthen the business.

- Ability to navigate complex organizations and take initiative in driving projects to completion.

- Comfortable with emerging technologies, eager to learn and adapt to meet business needs.

Sep 13, 2024

DIRECTOR, DIGITAL BRAND ENGAGEMENT

Jack in the Box
San Diego, CA

Responsible to lead and enhance digital presence across all platforms, including 3rd party Delivery Service Providers, 1st Party App, CRM, ecommerce web and more. Collaborates closely with cross-functional departments to ensure a cohesive and effective digital business that meets sales and profit goals. Leads team across areas of ecommerce, loyalty, CRM, and digital guest services. Develops and manages the digital marketing budget, ensuring optimal allocation of resources to achieve business objectives. 

 

KEY DUTIES/RESPONSIBILITIES: 

Digital Strategy Development and Execution:

Develops and implements comprehensive digital marketing strategies that achieve business goals of hitting 20% digital sales mix, 1st party app acquisition, 3P new customers, and reengaging lapsed users. Grows overall business knowledge and sales.

Oversees all digital marketing initiatives, including SEO/SEM, email CRM, loyalty programs, and third-party marketing platforms such as Uber Eats and DoorDash. Evaluates and tests new platforms.

Analyzes market trends and competitor activities and utilizes analytics tools to monitor and report on the performance of digital marketing campaigns. 

Identifies opportunities, provides actionable insights for growth and improvement and makes recommendations to improve future campaigns.

 

Loyalty Programs and App Management: 

Develops and manages loyalty program using Cheetah platform.

Develops segmentation of database tests setting lead measures to increase total active users.

Creates Lifetime Value metrics. 

Optimizes use of in-app exclusive menu items and offers to provide guest with continually improved experience.

Leverages opportunities to drive retention and frequency, including journeys, punch cards, challenges, badges, etc. 

 

Third-Party Delivery Services:

Manages relationships and marketing strategies with third-party delivery service providers such as Uber Eats, DoorDash, and EZ Caters.

Tracks and tests Sponsored listings and Promotions using Agreed ROAS methodology and adjusts strategy as needed. Applies market testing to optimize approach. 

 

Website and Online Presence Management:

Ensures the company’s website is optimized for user experience, SEO, and conversion.

Oversees website content updates, enhancements, and troubleshooting.

Evaluates ecommerce optimizations, uses analytics tools to identify areas to improve website traffic.

 

CRM:

Develops, executes, monitors and analyzes marketing campaigns (email, SMS and Push) to enhance customer engagement and retention. Tracks click-thrus and ROAS to optimize strategies and achieve business objectives.

 

Gift Card Program Management/ Coupon and Offer Management:

Leads relationship with gift card provider, ensuring in-store and digital sales systems are functioning.

Maintains distribution center inventory for year-round and holiday related sales.

Identifies opportunities to improve B2C and B2B gift card sales through holiday promotions and discounts.

Assists team in providing data to identify high performing offers and opportunities to improve discounting strategies.

Manages programming of discounts in back-end for processing offers via POS and for eCommerce orders.

 

QUALIFICATIONS:

Education – Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience – 5+ years of extensive experience in digital marketing within the restaurant industry including proven experience leading a team of digital marketing professionals.

 

Skills/Knowledge/Abilities 

Strong understanding of digital marketing channels, tools, and best practices.

Proficient in using analytics tools (e.g., Google Analytics) to drive data-driven decision-making.

Experience with loyalty program platforms like Cheetah/Marigold, app marketing and management, and third-party marketing platforms like Olo and EZ Cater.

Excellent communication, leadership, and project management skills.

Creative thinker with a passion for innovation and continuous improvement.

Proficient knowledge of personal computers and Microsoft Office 365 (i.e., Word, Excel).

Demonstrates integrity and ethical behavior.

Physical Requirements: Ability to hear/speak clearly in person and on the telephone. Ability to operate a personal computer. 

 

Sep 13, 2024

VP, Analytics and Business Intelligence

BetMGM
New Jersey (Partially Remote)

Responsibilities

  • Analytics, Data Science and Data Strategy.

  • BI and Analytics Governance.

  • Leading the development and progression of the BI and Analytics team.

  • Leading data interpretation, insight, and analysis as to its relevance to the business.

  • Alignment of BI and analytics work with business priorities.

  • Delivery of data and analytics driven projects.

  • Management of BI and Analytics stakeholders.

  • Overseeing the quality and impact of insight and analysis.

  • Ensuring the quality and privacy of data held within the BI Platforms.

  • Clear, concise, and consistent communication of insight to BetMGM Senior Leadership.

 

 

Essential Functions

  • Must be able to stand or sit and operate computers and other technological devices for extended periods of time

 

Qualifications  

  • MSc or PhD in an analytical field, or a BSc with a strong focus on analytics.

  • Minimum of 15 years of experience in senior roles in analytics or business intelligence.

  • At least 10 years of experience specifically in online gambling markets, with exposure to other sectors.

  • Proven track record of leading and coaching successful analytical teams for at least 10 years.

  • Deep understanding of online gaming business processes and the ability to translate data into actionable insights.

  • Results-driven, entrepreneurial mindset, with the capability to transform complex data into strategic actions.

  • Expertise in both logical and physical data modeling, along with a solid grasp of corporate and operational business dynamics including marketing strategy, P&L management, and budgeting.

  • Skilled in simplifying complex concepts and communicating effectively.

  • Experience in building analytics teams and business intelligence organizations from scratch.

  • Strong problem-solving skills and the ability to translate complex findings into clear recommendations.

  • Proficiency in statistical tools is highly desirable.

  • Exceptional project and program management skills.

  • Customer-centric mindset with the ability to turn insights into profitable outcomes.

  • Agile and adaptable to changing business landscapes while maintaining attention to detail and strategic focus.

  • Outstanding communication skills across verbal, written, and presentational platforms.

  • Effective change management capabilities, with experience in high-change environments.

  • Passion for performance analysis, reporting, and working with large datasets.

  • Demonstrated ability to leverage data to influence decision-making and drive impactful business reviews.

  • Strong task management abilities to handle multiple workstreams and requirements concurrently.

  • Comfortable operating in a matrix organization with stakeholders across different countries and priorities.

  • Proven track record of building positive relationships and collaborating effectively in cross-functional teams, even without direct authority.

  • Preferred experience in a global business environment.

Sep 13, 2024

Chief Marketing Officer

BetMGM
New Jersey (Partially Remote)

Responsibilities

 

  • Accountable for developing and executing critical marketing strategies that link to the organizations objectives
  • Develop overall brand strategy for BetMGM.   Manage all creative direction to include linear and digital campaigns.
  • Oversee the overall marketing budget (hundreds of $millions); all channels to include TV, Radio, other linear, CTV, digital, and social
  • Lead social media following across all channels
  • Build and lead a highly efficient team of marketing professionals – current team exceeds 100 individuals
  • Manage all agency relationships – creative and buying agencies
  • Mentor and support key marketing team leaders at the Director and VP levels
  • Lead negotiations of key online and offline advertising contacts and ensure delivery of the set ROI.
  • Oversight and accountability for all marketing campaign ideas.
  • Coordinate marketing efforts with the company’s financial and branding goals in mind
  • Support team with the development and approval of key KPI’s for each of the functional areas that roll-up into the marketing department
  • Create a solid network of strategic partnerships.
  • Work cross functionally with key stakeholders in Product, BI, Operations and Compliance to ensure accountabilities are clearly outlined between teams

 

Qualifications  

 

  • Analytically driven.   Must be able to lead media and creative optimization to drive financial results.
  • Must have some combination of gambling industry, sports, media, or $B+ ecommerce experience  
  • Brand development experience.   Must have track record of brand development in either the US or Canada
  • Excellent verbal and written communication skills; Ability to work through ambiguity 
  • Ability to manage significant team across a range of marketing disciplines. 
  • Experience with understanding complex process flows and driving process improvements 
  • Ability to re-prioritize and be flexible in a high-paced fluid environment with competing priorities 
  • Must have a collaborative management style with the ability to build partnerships cross functionally, effectively influence and develop and implement business process improvements.
  • Demonstrable experience in developing costed efficient & effective online strategic business plans for all marketing aspects (branding, product, promotion etc.) with planned and analyzed ROI’s.
  • A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations
  • More than 10 years of proven experience in an executive marketing position with an online based company
  • Creative and entrepreneurial spirit.
  • Exceptional knowledge of marketing techniques and platforms.
Sep 13, 2024

Senior Director of Loyalty

SageSure
Cincinnati, OH

If you're looking for the stability of a profitable, growing company with the entrepreneurial spirit of a startup, we’re hiring. SageSure, a leader in catastrophe-exposed property insurance, is seeking a dynamic and experienced Senior Director of Loyalty to pioneer and lead our newly enhanced loyalty and rewards program for our insurance distribution partners. This is a newly established role and offers the opportunity to make a significant impact by shaping the future of customer loyalty at SageSure, driving customer retention, satisfaction, and engagement through strategic and innovative solutions. This role will own the producer loyalty strategy for the company and lead all aspects of the program across the organization. If you’re a strong leader looking for an opportunity to direct a team in developing and executing a best-in-class loyalty program that directly contributes to achieving the company’s ambitious growth goals, this role is for you!

What you’d be doing:

  • Leadership and Strategy: Develop, implement, and own a comprehensive customer loyalty and rewards strategy that drives strategic efforts to align producers with SageSure’s financial outcomes, achieve desired growth, and increase engagement and producer actions that bring intangible value to the business.
  • Program Management: Oversee the design, execution, and continuous improvement of the customer loyalty program, ensuring alignment with company goals and producer needs.
  • Stakeholder Engagement: Collaborate with internal teams, including marketing, sales, software, accounting, data management, policy services, and more to ensure cohesive and effective program delivery.
  • Performance Analysis: Utilize data analytics and financial models to measure the success of the loyalty program; including aspects such as rewards earning activities, points redemption, benefits, status tiers, profitability, incremental sales, promotional campaigns, etc.; identify areas for improvement; and adjust strategies and KPIs accordingly.
  • Innovation and Improvement: Stay abreast of industry trends and best practices in customer loyalty and apply them to enhance our program offerings.
  • Communications and PR: Develop and maintain clear, consistent communication channels with producers to foster strong relationships and ensure program engagement. Work with PR team to collaboratively d
  • Budget Management: Manage the customer loyalty program budget, ensuring cost-effective use of resources while achieving desired outcomes.
  • Platform Execution: Oversee technology and platform continuous improvement to ensure positive user experience.

We’re looking for someone who has:

  • Education: Bachelor’s degree in business, Marketing, or a related field; MBA or advanced degree preferred.
  • Experience: Minimum of 7+ years of experience in customer loyalty, with at least 5 years in a leadership position.
  • Skills:
    • Strong strategic thinking and problem-solving abilities.
    • Excellent executive presence, communication, and interpersonal skills.
    • Proven track record of developing, implementing, and directing successful customer loyalty programs.
    • Proficiency in working with data teams and analysts to build financial models to analyze data and make strategic program decisions.
    • using data analysis and performance metrics to make data-driven decisions.
    • Create compelling presentations, using data to tell stories that secure buy-in from key stakeholders to achieve strategic outcomes.
    • Ability to build and lead a team and work cross-functionally to achieve goals and drive collaborative efforts.
  • Personal Attributes:
    • Innovative: Ability to think creatively and develop innovative solutions to enhance customer loyalty.
    • Results-Oriented: Strong focus on achieving measurable outcomes and driving continuous improvement.
    • Flexible: Able to adapt and adjust strategy due to changes in market dynamics and company strategic direction.
    • Customer-Centric: Passionate about understanding and meeting the needs of contracted insurance producers.
    • Leadership: Demonstrated leadership skills with the ability to inspire and motivate teams.
  • Highly preferred candidates also have:

  • Experience in the insurance industry
  • Experience leading B2B customer loyalty programs
  • Experience working with Business Intelligence tools such as Domo, PowerBI and/or Tableau
Sep 13, 2024

Marketing Manager - Customer Loyalty

SageSure
Cincinnati, OH

If you're looking for the stability of a profitable, growing company with the entrepreneurial spirit of a startup, we’re hiring. SageSure, a leader in catastrophe-exposed property insurance, is seeking a talented Marketing Manager with experience in customer loyalty to join our dynamic marketing team. This individual will be responsible for developing and executing strategic marketing initiatives and program communications in support of our loyalty program, aimed at enhancing engagement and production among our insurance agent partners. This role requires a passionate and self-motivated leader who is creative, strategic and an analytical thinker who can effectively communicate our brand messaging and value proposition for both internal and external audiences. If you’re looking for an exciting company and culture presenting growth opportunity and the ability to build something you can be proud of, this might be the right opportunity for you.

What you’d be doing:

  • Assist in the development and implementation of comprehensive customer loyalty marketing strategies to enhance producer loyalty, engagement, and drive growth.
  • Manage the day-to-day execution of the customer loyalty program, including incentives, rewards, benefits, and status.
  • Plan and execute strategic communication and marketing campaigns for our customer loyalty program, driving adoption and achievement of overall business and program objectives.
  • Develop a deep understanding of the needs, preferences, and challenges of customers and use key insights to help develop and grow the loyalty program.
  • Work closely with the creative & content team to create compelling content, messaging, and promotional materials for the producer loyalty program.
  • Collaborate with cross-functional teams including sales, finance and software to drive technological advances and increased program automation.
  • Utilize agent data and insights to identify opportunities for personalized communication and targeted marketing efforts.
  • Monitor and analyze key performance metrics related to agent loyalty and engagement and use findings to optimize marketing strategies and tactics.
  • Stay updated on industry trends and best practices in agent loyalty marketing and incorporate innovative approaches into our marketing efforts.
  • Collaborate with external partners, agencies, and vendors as needed to support loyalty marketing initiatives.
  • Ensure compliance with relevant regulations and guidelines governing incentivizing and rewarding agent behavior.

We’re looking for someone who has:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
  • 3-5 years of experience in marketing, communications, or customer experience with a demonstrated understanding of loyalty marketing principles and strategies.
  • Proven track record of contributing to the planning and execution of successful marketing campaigns.
  • Strong analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions to optimize campaign performance.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and content tailored to diverse audiences, including producing agents.
  • Creative thinker with a passion for developing innovative marketing strategies and tactics to drive producer engagement and loyalty.
  • Ability to effectively collaborate with cross-functional teams and external partners to achieve shared goals and objectives.
  • Experience with loyalty management platforms, CRM systems, and marketing automation tools is a plus.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment under tight deadlines.
  • Authorization to work in the United States
  • Highly preferred candidates also have:

  • Experience running email campaigns out of Salesforce Marketing Cloud.
  • Experience working with Salesforce Sales Cloud.
  • Experience working in insurance or other financial services.
  • Knowledge of insurance industry regulations and guidelines governing producer communications and data privacy is desirable.
  • 5-7 years of experience in marketing, communications, or customer experience with a demonstrated understanding of loyalty marketing principles and strategies.
  • AMA or other professional marketing certifications.
Sep 13, 2024

Manager, Loyalty Program Management

IHG Hotels and Resorts
Atlanta, GA

Role Purpose

Lead and manage the day-to-day and ongoing optimizations of top revenue driving products on IHG One Rewards such as points purchase and member rate for our +100 million members and +6,000 hotels worldwide. Develop business plans and bring roadmaps to life for IHG’s point purchase strategies for key internal teams, our loyalty members as well as external partners (both new and existing). Point purchase is the top driver to ancillary revenue and this person must see the opportunities and be tenacious in wanting to bring them to life. 

Key Accountabilities

  • Serve as subject matter expert for all point purchase programs
  • Develop and lead the loyalty program’s point pricing strategy and value to members
  • Roadmap development for ongoing optimizations and enhancements to drive key metrics that tie back to IHG’s financial metrics and member needs/behavior 
  • Collaborate cross-functionally with Finance and Analytics teams to develop sound, data-driven based insights for prioritization and decision making. 
  • Work hand in hand with Marketing and Technology teams to bring ideas to life for our members serving as the business lead / product owner 
  • Partner management with IHG vendors to bring IHG’s needs (both current and future) to life in 3rd party platforms  
  • Understand competitive set, member (current and future) mindset and internal system test & learn opportunities to continue to optimize and improve the IHG loyalty program  
  • Ability to juggle multiple competing priorities while continuing to be a problem solver, opportunity seeker, tenacious and collaborative
  • Majority of work is performed in a normal office environment
  • Limited travel required as needed (generally <10%)

Key Skills & Experiences

Education

  • Bachelor’s or Master’s degree in Communications, Business, Information Systems, or a relevant field of work, or an equivalent combination of education and work-related experienced.

Experience

  • 4 to 5 years progressive work-related experience, including 3 years’ experience in product management, product development, marketing or operations, with demonstrated travel industry experience and understanding of multiple disciplines/processes related to the position.

Technical skills and Knowledge

  • Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
  • Demonstrated ability to present new concepts, research findings, and business outcomes to various groups including corporate clients, senior management, potential vendors, and industry consultants.
  • Demonstrated project management experience in organizing, planning and executing projects from conception through implementation.
  • Demonstrated attention to detail and ability to manage multiple tasks/clients required.
  • Demonstrated experience in detailed product development discovery, documentation, and design work.
  • Demonstrated analytical skills and ability to perform research and use the results of analysis to make effective strategic decisions.
  • Demonstrated proficiency with MS Office products (Word, Excel, PowerPoint) required.
  • Demonstrated ability to adapt tactics and strategies to fast moving, rapidly evolving marketplace required.
  • Experience in formal requirements methodologies such as vision, scope, context, use cases, etc. preferred.
  • Must be comfortable using meeting systems and video cameras
  • Physical Requirement:
  • Ensure PCI Compliance and customer data privacy are met in accordance with IHG guidelines
  • Flexible work environment with a blend of remote and office work (determined by your line manager)
  • Flexible work time based on office hour requirements
  • Must provide internet access and some technology per IHG guidelines
Sep 13, 2024

Customer Personalization Specialist

Blain's Farm & Fleet
Janesville, WI

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career, and enjoy a positive balance.

 

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for six consecutive years!

  • All major Holidays & Birthday off
  • Advanced Leadership Training Programs: build the skills to grow your career
  • Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
  • Internal recognition programs that support an engaged workplace
  • Profit Sharing
  • 401(K) with company match
  • Competitive base pay starting at $49,358/yr - $55,000/yr with annual performance-based merit raises

*The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

 

Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.


Responsibilities
 

In this role, you will support the development and execution of our CRM strategies to achieve Customer and Sales goals for our primary focus segments. You will drive improved customer retention and engagement with the brand through personalization tactics. You will have the opportunity to collaborate within marketing, across the organization globally, and with our store teams.

  • Define customer audiences in CDP (Optimove) and map out cross-channel customer journeys to ensure seamless, personalized experiences across touchpoints.
  • Provide key customer journey insights and trigger milestones to cross functional team members to inform campaign strategy & design, working collaboratively with the Digital Marketing team.
  • Facilitate customer journey mapping workshops based on annual key initiatives with cross functional groups including Merchant, Demand Planning, Finance, Stores, Store Operations, Ecommerce, Marketing, and others.
  • Identify pain points across the journey and share with team to inform long-term segment strategy and areas of opportunity across marketing activities.
  • Collaborate with Customer Analytics and IT teams to ensure campaign strategies are technically feasible and aligned with campaign strategy.
  • Leverage customer journey analytics to collect and share insights and learnings across the organization.
  • Partner with Digital Marketing and Brand Marketing to design, test, and execute email & SMS campaigns, landing pages, and other marketing initiatives.
  • Work closely with marketing colleagues to integrate Loyalty seamlessly into a single, cohesive marketing and activation calendar.

Qualifications
 
  • Bachelor’s degree in marketing or related field is preferred
  • 3+ Years Loyalty, Personalization or CRM Marketing experience
  • Proven experience in developing and executing customer marketing journeys
  • Strong understanding of personalized marketing best practices and strategies
  • Knowledge of customer segmentation and targeting techniques
  • Proficiency in marketing automation platforms and CRM systems (e.g., Adobe Experience Platform, HubSpot, Salesforce Marketing Cloud, Optimove, Braze)
  • Understanding of customer data platforms (CDPs)
Sep 12, 2024

Sr Rewards Partner

Salesforce
Bellevue, WA; Chicago, IL; Seattle, WA; Washington, DC; Atlanta, GA; Indianapolis, IN; Austin, TX

As a Senior Rewards Business Partner you will provide consultancy support, anchored in compensation, to business leaders and ES (Human Resources) leaders across the company to improve the impact of our Global Rewards portfolio. As the primary point of contact with key stakeholders locally and globally you will ensure senior-level awareness of the Global Rewards strategy, and ensure that business priorities are reflected in the design and delivery of all Rewards programs.

 

You will collaborate closely with other subject matter authorities in Employee Success worldwide to initiate projects and provide analysis that reinforces the company’s overall business strategy of attracting and retaining the best talent in the Industry. This includes supporting the development, implementation, communication and administration of innovative compensation programs and policies. This may incorporate job architecture, short and long-term incentives, reward and recognition programs, benchmarking and survey analysis, emerging trends, new technologies and compensation training.


Key Responsibilities

This role will be focused in the following areas:
 

Trusted advisor

  • Operate as a trusted advisor and point person for Rewards business related matters for business unit leadership and Employee Success Business partners.

  • Work closely with various stakeholders across the Rewards team to ensure that the organization's compensation and benefits strategies align with overall business objectives by providing relevant perspective and feedback to the Global Rewards design and operational teams

  • Understand the V2MOM (key business objectives) of the client group and approach problem solving from the perspective of how our work can support business outcomes.

 

Compensation support

  • Provide specific compensation consulting to key client groups across all compensation programs - including but not limited to;

  • Leading client groups through Salesforce's global cyclical compensation planning processes (merit, bonus, LTI planning)

  • Consulting on proposed salary adjustments and promotions to align with overall compensation strategy, what we value and be the partner POC for local Recruitment compensation queries

  • Review of salary ranges each year and job matching

  • Supporting M&A activity by providing support, insights and feedback

 

Analysis and insights

  • Provide insightful analysis (using all available resources, data and dashboards across the Global Rewards portfolio) and linking with the broader team to drive creative solutions to support key business objectives. Including but not limited to;

  • Analysis of market data, review job documentation, enabling management to make informed pay, promotion and benefit decisions

  • Modelling, analysis and costing of base, incentive and stock programs for mentorship in impactful distribution of rewards

  • Generation of reports and management insights to assess the utilization, efficiency and cost-efficiency of compensation and benefits programs.

  • Provide support and guidance to the operations and shared service teams as needed

 

Collaboration and engagement

  • Partnering with other Employee Success functions (such as recruitment, talent management, ES operations) as well as other partner organizations (such as finance, legal, and communication) to ensure alignment, consistency and efficiency across our operational model

  • Collaborating with Employee Success leadership and other key collaborators to provide feedback into the Rewards design functions to ensure local or functional perspective is included

  • Actively participating in external networking and maintain awareness of industry trends, changes in regulatory environment and potential opportunities in the Rewards space

 

Communication and Education

  • Communication of changes to compensation and benefits programs to leaders - providing perspective, opportunities and linkage to strategic priorities

  • Providing mentorship, education and escalation support to high complexity compensation and benefit cases, leveraging the support of the broader Global Rewards function as needed

 

Required Qualifications/Skills

  • Bachelor’s degree with a minimum of 8+ years of experience in Compensation

  • The ability to work in a fast-paced environment, influence, problem tackle, and optimally collaborate and connect with clients on various levels is essential

  • Ability to prioritize and work on multiple projects simultaneously and strong attention to detail

  • Experience supporting a variety of client groups

  • Expertise in financial analysis, statistical analysis, and compensation modelling

  • Highly experienced using Google Suite and Excel

  • Open, honest and results-oriented communication style - able to successfully and credibly interact with stakeholders at all levels including: Employee Success Business Partners; business leaders; employees; and external vendors.

  • Confident presentation and facilitation skills

  • High level of personal integrity and comfortable operating with ambiguity

  • Strong, pragmatic problem solving skills, including addressing issues in collaboration with others as appropriate: ability to proactively identify and handle potential problems

  • Sensitive to the dynamics of working across cultures

  • Curious, and appreciative of different work patterns while remaining committed to deadlines

 

Preferred Qualifications/Skills

  • High-tech industry or a fast growth environment experience

  • Comfortable working with Workday HRIS, Excel, Google Suite, Tableau dashboard creation, Slack

  • Previous experience working in Benefits is not required but preferred

  • Collaboration with Customer Facing leaders (Sales, Services, Support)

May 24, 2024

Director, Loyalty Strategy

Material
Remote, US

Working alongside a team of Loyalty + CRM strategy and delivery professionals you will become the trusted partner and subject matter expert for the Loyalty clients within your portfolio. You will guide clients to put their consumers at the center of their loyalty marketing initiatives. You will partner with account, technology, data & analytics, and operations to create recommendations to design innovative programs, help identify martech gaps, round out programmatic communications, improve loyalty member experience, and maximize the value of the program for the brands you serve.

You will work with your cross-functional team to ensure your recommendations are executed correctly, reported on promptly, and learnings leveraged for future program evolution. The successful candidate will have a strong affinity for collaboration, relationship building, storytelling, and enjoy a fast-paced, fluid agency environment.

 

As the Director, Loyalty Strategy you will:

  • Support our Sales Initiatives as a Loyalty program and platform subject matter expert

  • Lead cross-functional teams in the design, launch, and optimization of new Loyalty programs and platforms

  • Provide guidance to qualitative and quantitative research teams exploring the needs and wants of customer segments to inform Loyalty Design

  • Guide clients in building deeper relationships with their customers by placing them at the center of every new loyalty initiative. You will lead with a customer-centric bias, leveraging data, customer behavior, and competitive insights to inform every aspect of loyalty design, communication, and program improvement recommendation

  • Continually measure, analyze, and recommend strategies and tactics that close identified gaps and/or seize opportunities to drive the client’s loyalty business objectives, goals and strategic pillars

  • Learn the client’s business and act as a trusted partner in driving brand growth, engagement, revenue, and profitability through data-driven insights and financial acumen

  • Craft client-facing strategic recommendations for loyalty design, communications, martech, and program optimization to drive higher lifetime value and profitability across the member lifecycle (acquisition, onboarding, engagement, growth, and retention)

  • Continually assess client competitor programs, Loyalty best practices, and success across other Material+ programs to lead and continually improve client loyalty programs and communications to deepen relationships and drive higher profits

  • Help define strategies that leverage loyalty program(s) as a key motivator for changing customer behaviors

  • Lead Quarterly and Executive Business reviews of what’s working, learnings, trends, and what the client should consider Stopping, Starting, and Continuing to meet their annual loyalty program business objectives

 

About You

  • Have led the design of a loyalty program for a nationally recognized brand—you will be asked to explain your approach, insights, testing methodology, and launch results

  • Able to describe the differences in Monadic, Conjoint, TURF, and MaxDiff quantitative methodologies

  • Are familiar with customer loyalty concepts (like Goal Gradient and Endowed Progress Effect), customer behavior and motivation (Intrinsic and Extrinsic), and how to apply these concepts in strategic recommendations

  • Have a passion for loyalty marketing at the intersection of data, technology, and consumer behavior.

  • Bachelor’s degree required

  • 10+ years of experience in loyalty design and program optimization–agency experience required

  • Experience with running loyalty programs on platforms like Punchh, Thanx, LevelUp, Paytronix, Sparkfly, or enterprise platforms built by Forrester Wave agencies

  • Proven achievements in creating, storytelling, and selling in loyalty design, strategies and solutions to support customer business objectives

  • Able to easily navigate and drive consensus through influence and relationship building in a matrixed environment

  • Demonstrated analytical skills; comfortable working with data to tease out insights.

  • Comfortable working with financials and developing basic results and revenue projections for your recommendations

  • Aptitude for strategic thinking in a fluid environment

  • Effective time management skills: ability to prioritize, collaborate, and meet deadlines.

  • Comfortable in both marketing and technical environments

  • Solves for business needs in an ambiguous environment

May 17, 2024

Retention and Loyalty Strategy Senior Manager

Verizon
Basking Ridge, NJ; Alpharetta, GA; Irving, TX; New York, NY

In this integral role on the Base Pricing team,  you will be directly responsible for driving the retention of early tenure Verizon customers. You will be responsible for identifying opportunities and strategies to ensure that customers are set up for success as a Verizon customer. You will formulate ideas and carry them through execution and beyond to retrospective, post-promo analysis, and ensuring a positive customer experience. Design targeting and segmentation strategies of the VZW consumer base which will enable the business to deliver messages and offers  which are prioritized, personalized, and simultaneously beneficial to the customer and VZW.

You will be responsible for executing these strategies by leading peers from other functional work groups, including (but not limited to): Business Intelligence, Marketing Communications, MarTech, Performance Management, Finance, Legal, IT, Market Leadership, and Product Marketing. You will be responsible for both driving bottom up data-backed recommendations as well as adapting to top down requirements from executive leadership.

Responsibilities include:

  • Designing and executing from concept through implementation, programs that help ensure customers are set up to be successful as a Verizon Wireless customer.

  • Developing strategies to proactively mitigate voluntary disconnects, with an emphasis on early tenure customers.   

  • Proactive identification of potential issues related to perks/products/services that may cause customers to leave VZ before they have become an established account. 

  • Driving existing customer transactions through Verizon’s digital channels, both site and app.

  • Partnering with the AI&D, P&E, and Business Intelligence teams to develop, manage, maintain, and monitor new tools meant to improve audience creation, targeting, and offer development.    

  • Building presentations to effectively communicate trends, insights, and recommendations to senior leadership.  

  • Using broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, formulate promo recommendations on proactive and/or reactive actions and take actions to execute upon approved recommendations.

  • Analyzing and understanding the early tenure customer journey, pain points, and potential solutions to ensure a high quality experience at the beginning of a customer’s tenure with Verizon.

  • Deciphering performance across a variety of metrics: i.e. KPIs, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue from the Verizon base.

  • Partnering with internal and external stakeholders to develop unique promotional campaigns that will differentiate Verizon in the industry while driving growth.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.

  • Six or more years of relevant work experience.

  • Experience working collaboratively with and presenting ideas and content to a variety of stakeholders.

  • Experience with Microsoft Excel and PowerPoint, as well as Google Suite alternatives.

  • Experience deciphering performance across a variety of metrics: i.e. KPIs, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue.

 

Even better if you have:

  • A Master’s degree, preferably an MBA.

  • Excellent written and verbal communication skills with ability to clearly express complex ideas.

  • Experience in marketing and finance-related roles, such as market research, financial analysis, pricing, product marketing, or strategic planning desired.

  • Ability to research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.

  • Ability to think strategically and to "see the big picture".

  • Knowledge of the wireless marketplace and experience with promo development.

  • Ability to believe that solid data should be behind every important decision and are a numbers person with a strategic mindset, strong business and financial acumen.

  • Ability to bring both business perspective and an understanding of the marketplace and not just theory and numbers.

  • Understanding and visualizing just the right way to share data and practical insights so that people can understand and action on the insights.

  • Ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion. 

 

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

May 17, 2024

Director, Loyalty Rewards Product Innovation

Mastercard
Purchase, NY; Boston, MA; Miami, FL; New York, NY
The Rewards Product Team is looking for a Director, Product Development and Innovation Lead. This role will manage multiple priorities in terms of closing key capability gaps in existing product offering as well as creating new product offerings. This role will be instrumental in not only the roll out of new products to regions and clients but also the ongoing management of key internal and external stakeholders as well as key vendors that contribute to the product line.

Position Responsibilities
• Contribute to overall strategy of Rewards product evolution.
• Contributes to product and business and manages long-term and short-term strategic initiatives for a commercialized Rewards products which includes Loyalty Management, Promotions, Redemptions, CX, Insights & Analytics services.
• Identify business-building opportunities in Loyalty products and services that will result in increased revenues
• Develop new products and product enhancements to anticipate and/or respond to customers’ needs, market trends and competitive threats partnering closely with Foundry, NPD, Market, and Engineering teams
• Generate ideas to enhance Mastercard’s suite of Loyalty product offerings and create competitive advantage based on feedback from Product Management and customer account teams
• Utilize market research and conduct opportunity assessments to validate new ideas and concepts
• Develop and present business cases supporting new product concepts or product enhancements
• Comply with the New Product Development/Go-To-Market (NPD/GTM) Process from concept through launch
• Develop product designs and specifications with input from client facing teams, internal development teams and other stakeholders
• Interface with product owners & technical developers to translate product requirements into technical specifications ensuring mutual understanding and minimizing time to market
• Participate in the planning, development, and design of product marketing strategy and in the execution of advertising, promotional, and sales programs
• Educate Product Management, Product Sales and Account Management teams on features, benefits and technical aspects of Loyalty Rewards product offerings
• Provide regular coaching and feedback to direct reports and partners to grow individual functional skills, experience and leadership capabilities
• Demonstrate a commitment to continuous learning by leveraging the learning & development curriculum to augment existing knowledge, skills and experiences
• Develop talent and provide timely feedback, coaching in the moment, and mentoring
• Demonstrate and drive Mastercard Way behaviors through their behavior, recognitions, coaching, and employee engagement.

Experiences
• Loyalty, Rewards and Marketing experience, with good understanding of the current environment
• Can deliver high quality products/services in a high growth environment where priorities shift rapidly
• Ability to use hard data and metrics to back up assumptions and develop business cases
• Demonstrated ability to operate with complete independence and autonomy
• Proven track record of data driven decision making and applying continuous improvement and test and learn methodologies across teams
• Extensive experience building and launching products
• Experience working with new technology such as open banking, AI, Web3, Crypto, etc.
• Can communicate to executives, peers, and staff with impact, eloquence, and authenticity
• Demonstrated experience building relationships, partnering with and influencing executive leadership while commanding the respect of the individual product teams across the organization
• Experience translating strategies into product launches and implementation plans in multiple markets
• Ability to interact effectively at all levels and influence internal and external business partners
• Proven ability to manage budgets and produce significant financial results
• 8-10 years related business experience in product conceptualization, design, and development, preferably in financial services or the bankcard industry
• 3-5 years of people management experience

Education:
• Bachelor's degree in business, engineering, or equivalent experience. Advanced degree desirable.
May 10, 2024

Loyalty Strategy Consultant

Comarch
Phoenix, AZ
We are currently seeking a dynamic and motivated Loyalty Strategy Consultant to join our team in the USA. The successful candidate will be responsible for working closely with clients to understand their business needs, identify opportunities for improvement, and develop and implement tailored solutions. If you're passionate about loyalty programs, customer-centric solutions, and have a deep understanding of software supporting sales, we want to hear from you!
 

Candidate Profile:

  • Bachelor’s Degree
  • 3-5 years’ experience working in management marketing & consulting (Loyalty Strategy, Marketing)
  • Knowledge of software supporting sales and loyalty programs
  • Experience with data-driven (CRM, online/offline media, email/SMS/push) marketing
  • Proven achievements in creating data-driven strategies and solutions to support customer business objectives
  • Must possess strong customer-facing presentation and demonstration skills
  • Strong communication and interpersonal skills
  • Ability to organize own work

Your Responsibilities:

  • Serve as a client account expert regarding loyalty and offers strategy, digital marketing, member communication, and overall CRM
  • Advising clients on how to optimize their customer value proposition through elaboration of customer strategy, loyalty program concepts, member experiences, and member journeys
  • Coordinate with clients and internal teams to ensure program and business requirement capabilities are met
  • Heavy focus on loyalty strategy, omnichannel communication, and marketing (Email, SMS, push) for current clients, propose needed changes and adjustments to ensure program success
  • Ensure project delivery timelines are accurate, achievable, and delivered in a timely manner for the program to meet objectives
  • Continuously monitor current industry trends and changes and adjust customer propositions accordingly
  • Serve as a company representative during trade shows, customer and internal events, and functions

For You:

  • Competitive salary
  • 100% paid health insurance
  • 401(k) match
  • Flexible Spending Account (health, dependent, commuter)
  • Wellness Reimbursement Program
  • Exciting work in a rapidly growing department working with leading world brands
  • Opportunity to learn from leading specialists to develop a professional IT career
  • Hybrid Work Model
May 10, 2024

Marketing Program Manager

Staples
Framingham, MA; Boston, MA; Hybrid

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

  • Lead and manage our marketing nurture campaign efforts
  • Collaborate and partner with Marketing Operations, Digital Media, Sales, and Creative Team to strategize and execute campaigns across paid and organic digital channels
  • Improve the quality and quantity of leads to drive sales
  • Analyze campaign effectiveness and maximize ROI
  • Manage reporting, forecasting, and data inputs
  • Think creatively to bring new initiatives and campaigns to life

What you bring to the table:

  • A cross-functional collaborator who can build alignment within a matrixed team to drive shared goals and strategy
  • The ability to use data to measure progress and create content that drives interest to a B2B audience
  • Experience in lead generation, acquisition marketing and program development a plus
  • Excellent verbal and written communication skills with the ability to effectively interact and present to stakeholders
  • Able to balance multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlines
  • Demonstrated ability to manage multiple priorities and hit deadlines

Qualifications:

What’s needed- Basic Qualifications:

  • 5+ years of related work experience
  • 3+ year's experience in Microsoft Office suite (PowerPoint, Excel)
  • What’s needed- Preferred Qualifications:
  • Bachelor’s degree or equivalent experience
  • Experience with Marketo
May 08, 2024

Director, Loyalty Strategy

Material
Remote, US

Working alongside a team of Loyalty + CRM strategy and delivery professionals you will become the trusted partner and subject matter expert for the Loyalty clients within your portfolio. You will guide clients to put their consumers at the center of their loyalty marketing initiatives. You will partner with account, technology, data & analytics, and operations to create recommendations to design innovative programs, help identify martech gaps, round out programmatic communications, improve loyalty member experience, and maximize the value of the program for the brands you serve.

You will work with your cross-functional team to ensure your recommendations are executed correctly, reported on promptly, and learnings leveraged for future program evolution. The successful candidate will have a strong affinity for collaboration, relationship building, storytelling, and enjoy a fast-paced, fluid agency environment.

 

As the Director, Loyalty Strategy you will:

  • Support our Sales Initiatives as a Loyalty program and platform subject matter expert

  • Lead cross-functional teams in the design, launch, and optimization of new Loyalty programs and platforms

  • Provide guidance to qualitative and quantitative research teams exploring the needs and wants of customer segments to inform Loyalty Design

  • Guide clients in building deeper relationships with their customers by placing them at the center of every new loyalty initiative. You will lead with a customer-centric bias, leveraging data, customer behavior, and competitive insights to inform every aspect of loyalty design, communication, and program improvement recommendation

  • Continually measure, analyze, and recommend strategies and tactics that close identified gaps and/or seize opportunities to drive the client’s loyalty business objectives, goals and strategic pillars

  • Learn the client’s business and act as a trusted partner in driving brand growth, engagement, revenue, and profitability through data-driven insights and financial acumen

  • Craft client-facing strategic recommendations for loyalty design, communications, martech, and program optimization to drive higher lifetime value and profitability across the member lifecycle (acquisition, onboarding, engagement, growth, and retention)

  • Continually assess client competitor programs, Loyalty best practices, and success across other Material+ programs to lead and continually improve client loyalty programs and communications to deepen relationships and drive higher profits

  • Help define strategies that leverage loyalty program(s) as a key motivator for changing customer behaviors

  • Lead Quarterly and Executive Business reviews of what’s working, learnings, trends, and what the client should consider Stopping, Starting, and Continuing to meet their annual loyalty program business objectives

 

About You

  • Have led the design of a loyalty program for a nationally recognized brand—you will be asked to explain your approach, insights, testing methodology, and launch results

  • Able to describe the differences in Monadic, Conjoint, TURF, and MaxDiff quantitative methodologies

  • Are familiar with customer loyalty concepts (like Goal Gradient and Endowed Progress Effect), customer behavior and motivation (Intrinsic and Extrinsic), and how to apply these concepts in strategic recommendations

  • Have a passion for loyalty marketing at the intersection of data, technology, and consumer behavior.

  • Bachelor’s degree required

  • 10+ years of experience in loyalty design and program optimization–agency experience required

  • Experience with running loyalty programs on platforms like Punchh, Thanx, LevelUp, Paytronix, Sparkfly, or enterprise platforms built by Forrester Wave agencies

  • Proven achievements in creating, storytelling, and selling in loyalty design, strategies and solutions to support customer business objectives

  • Able to easily navigate and drive consensus through influence and relationship building in a matrixed environment

  • Demonstrated analytical skills; comfortable working with data to tease out insights.

  • Comfortable working with financials and developing basic results and revenue projections for your recommendations

  • Aptitude for strategic thinking in a fluid environment

  • Effective time management skills: ability to prioritize, collaborate, and meet deadlines.

  • Comfortable in both marketing and technical environments

  • Solves for business needs in an ambiguous environment

 

Why work for Material? 

 

In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Here’s a bit about who we are and highlights around what we offer. 

  

Who We Are & What We Care About 

 

  • Material is a global company and we work with best-of-class brands worldwide.  We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare. 

  • Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.  

  • We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. 

  • A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.  

May 02, 2024

Senior Manager, CRM Marketing Performance

MGM Resorts International
Jersey City, NJ
MARTECH MANAGEMENT:
  • Become an expert in the MarTech architecture and oversee the daily performance of CRM tools- including Optimove, Exact Target and other internal and third-party tools.
  • Responsible for all campaigns land as scheduled, including daily processes will meet daily SLAs and ensure no room for campaign error.
  • Work with BI to ensure data is used optimal across all points in the architecture for BetMGM.
  • Develop monitoring and alerts with corporate parents to monitor campaign performance.
  • Own problem ticket process- connecting with internal marketing, IT, and external IT teams to ensure timely resolution of any issues.
  • Partner to monitor/manage IP and domain reputation with corporate parent
  • Work with data partners and push notification platforms to reduce deliverability delays.
  • Review messaging channel matrix to optimize player communication.
MARTECH OPTIMIZATION:
  • Outline and drive best practice usage of CRM MarTech stack and build accountability within the wider team to follow accordingly.
  • Partner with all CRM teams to enable A/B/n Testing from ideation to analysis
  • Develop email marketing templates that enable scalable personalized campaigns
  • Establish best practices per communication channel to ensure optimal campaign build and customer journey
  • Collaborate with internal stakeholders to put forth enhancements 3rd party vendors to enhance the MarTech stack.
  • Partner with internal and external BI and marketing teams to ensure accurate, easily digestible campaign reporting.
  • Manage email and campaign deliverability monitoring, with strategic planning to improve status quo. Both for transactional communications and targeted marketing messages.
CRM TRAINING/LEARNING MANAGEMENT
  • Oversee CRM Technology Trainers responsible for onboarding training to CRM and MarTech tool users.
  • Partnership with the product team to develop new enhancements and features to existing tech stack.
  • Partner with Product and Customer Care teams to ensure knowledge transfer takes place and look to enhance
  • Evaluate Training Effectiveness through regular reviews to ensure relevance and accuracy
Essential Functions
  • Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualifications  
  • 8+ Years Experience in marketing technologies and coding languages, Salesforce credentials preferred- Email Marketing Manager, and Admin preferred
  • Strong analytical skills with the ability to identify trends and areas for improvement
  • Excellent communication and interpersonal skills
  • Passionate about solving sophisticated user (internal customers) facing problems, developing strategies and roadmaps, and completing plans to benefit our business.
  • Comfortable driving change management
  • Possess a test and learn mentality and be willing to dive into varying, often divergent projects.
  • Relevant education/experience strongly preferred in Marketing, Operations, Training, CRM Technologies
May 02, 2024

B2B Product Marketing Manager, Loyalty

Mastercard
Boston, MA; Arlington, VA; Miami, FL; New York, NY
The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating B2B thought leadership positioning and product content, as well as building and executing global and local multi-channel campaigns.

Product marketers within the Mastercard Data & Services Marketing team are responsible for creating market differentiation and consideration for Mastercard ’s products and services, which are used by leading companies across industries. Working closely with product and sales teams, the B2B Product Marketing Manager, focused on the Loyalty business line within Mastercard Data & Services, will develop compelling strategies, content, and platforms that drive awareness and demand for our cutting-edge Loyalty solutions.
Role

The B2B Product Marketing Manager role will lead the execution of product marketing strategies within the Data & Services business unit for the Loyalty business line, in close collaboration with our product and sales teams.

In this role, you will provide hands-on management of all marketing materials and content to drive awareness and demand for Mastercard Loyalty offerings.

You will also determine insights into customer needs and appropriately translate these insights into excellence in marketing planning, lead generation, and awareness-building activities.

This role is a great opportunity for a professional and enthusiastic B2B marketer who is ready to hit the ground running, build a deep understanding of Mastercard offerings – particularly those in the Loyalty space, and take on a fast-paced, global role in a critical area of our business.

Responsibilities
• Lead the execution of established Product Marketing strategies
• Develop sales materials—core sales presentations, website content, product demos and videos—and packaging, leveraging consumer and industry insights
• Support the development of product value propositions that are crisp, and competitively positioned
• Collaborate closely with product, sales and marketing teams
• Drive efforts to integrate product programs with segment and regional marketing programs and vice versa
• Maximize distribution and use of product marketing assets across sales teams
• Monitor and adjust product marketing budget
• Conduct quarterly business reviews with Loyalty leadership team

All About You
• 5+ years of experience in B2B product marketing role (or related field) in related industry
• Proven success executing product marketing campaigns, evaluating metrics for success, and recommending changes
• Strong storyteller that understands that content should be purposeful and succinct, even when dealing with complex subjects
• Proven ability to translate business priorities into marketing campaigns that generate awareness and demand
• Strong background in leveraging multiple sources of data to identify insights, draft briefs, assess creative content across channels, and deliver sales and marketing materials
• Inquisitive, with an aptitude for analytical and quantitative problem-solving
• Demonstrated ownership, and enthusiasm with a track record of learning quickly on the job
• Experience with analyst relations and participation in vendor evaluation reports such as Gartner’s Magic Quadrant and Forrester’s Wave
• Strong project management and relationship building skills
• Clear and flexible communicator with experience working collaboratively with multicultural and remote project teams
May 02, 2024

Personalization Strategy Service Lead, US- Dynamic Yield

Mastercard
New York, NY
The Personalization Strategy Service Lead will assume responsibilities of a Strategic Consultant in our team, with additional managerial responsibilities to monitor customers deliveries and KPIs, while growing the team and managing career development.

Customer responsibilities:
•Perform sophisticated quantitative analyses (Google Analytics, Omniture, Tableau) that translates eCommerce data into actionable personalization strategy roadmaps
•Coordinate and lead cross-functional teams to advance project execution based on the strategic plan
•Analyze and track progress against the plan and report back on the success of the program internally and externally
Innovate on new ways of leveraging our service portfolio to create high impact personalized customer experiences across different industry verticals
•Act as a personalization strategy expert in front of executives in high profile clients
•Communicate project status and issues internally across multiple organizational levels
•Own outcomes including risk management and mitigation, and client value realization


Team responsibilities:
•Building a high-performing team - employees development programs
•Onboarding and training thoroughly
•Planning and prioritizing customers among the team, tasks, risks and escalations
•Engaging in times of change
•Encouraging motivation - proactively convey messages remotely
•Creating resilience for their team
•Monitor customers allocated hours and KPIs to drive the usage of our services
•Build and maintain great working relationships with customers and internal colleagues
•Utilize internal relationships to grow your knowledge
•Promote client forums and webinars
•Obtain reference sites, case studies, and referrals where possible
•Manage the team to ensure we retain and grow our customers
•Managing our multicultural, multilingual Strategic Service team in the region so they thrive in their roles.
•Creating and implementing Strategic Services processes
•Advocating for our customers across the business
•Working with regional Customer Success Managers & Account Directors to ensure company-wide collaboration and alignment in front our customers
•Keeping up to date with Personalization trends and tools and ensuring we’re staying ahead of the game
•Mentoring
•Engaging with authority

Tasks at hand:
•3-5 direct reports
•Completion of performance reviews
•Training and development of your team members
•Holiday Approvals and Management
•Goal settings and ensuring team members stay on track via weekly / bi-weekly meeting
•Encourage cross team collaboration across regions
•Represent management communications in a professional way in front of team members
•Ability to convey messages and constructive feedback
Manage MBOs
•Take responsibility for Strategic Services specific KPIs (Renewals and Upsells)
•Run POD meetings and follow ups on upcoming renewals & high risk next steps, while aligning the ADs and CSMs on next steps and follow ups
•Own executive relationship with your teams’ customer base
•Own internal renewal strategy meetings
•Cross team collaboration
•Support and drive team specific goals
•Contribute to weekly exec updates
•Collaborate with Marketing team to execute customer events, and have •customer speakers for main events in region
•Up to 3 Strategic Service customers
•Delivery of strategic campaign roadmaps meeting customer objectives
•Delivery of managed services for campaign development

About You:
The essentials we need from you:
• You are a driven and people-first manager with the ability to inspire your team. Your passion for better personalization across all channels shines through in all you do,
• You have 3+ years of experience in a customer-facing management role in a B2B SaaS environment. You are familiar with all aspects of the personalization and conversion rate optimization, and have built high performing teams and processes,
• You act as a player-coach: you lead the way by doing and you support and help your team develop the skills needed
• You build connections easily and are able to influence, negotiate, and build consensus with different stakeholders and personas,
• You combine the ability to think strategically and execute tactically to drive results,
• You have excellent communication and presentation skills, and an analytical and process-oriented mindset
 
Apr 26, 2024

Manager, Digital Execution, Firehouse Subs, US & Canada

Restaurant Brands International
Miami, FL

This role is critical to the growth of our brands and supporting the strategy to driving deeper relationships with our guests.  

Reporting to Group Product Manager of 1st Party Digital, this role will own the development of CRM strategies and our testing roadmap.  This will include understanding business objectives to develop the execution plans for email, Push and SMS/ in-app personalization strategies, and an A/B testing program. These initiatives will be managed from ideation through to launch and measurement of impact on key metrics. Additionally, the strategy for areas of our loyalty program and management of our customer lifecycle. 

 
Responsibilities: 

  • Manage end-to-end strategy and execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results to drive customer engagement and purchase activity 
  • Manage a CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns 
  • Build out a variety of campaign types including behavioral, merchandising, product awareness, and advocacy 
  • Optimize owned lifecycles, including building long-term roadmaps and executing on them 
  • Execute, articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders 
  • Lead initiatives to make our loyalty program competitive and profitable to ensure our guests are engaged but also not impacting negatively in our Franchisee profitability 
  • Manage user lifecycles since the account creation moment 

 Required Skills 

  • BA/BS degree in Business, Statistics or related field  
  • 2 years of experience of hands-on email/CRM experience 
  • Experience working knowledge in Marketing Technology and how martech stack works across ecosystem (CDP, ESP, data visualization, etc.) 
  • Experience working with CRM platforms (Salesforce, Braze, Cheetahmail, etc)  
  • Experience with Braze experience preferred  
  • Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy  
  • Start-up mentality, eager to move quickly and work with a lean team
Apr 19, 2024

Sr. Manager, Loyalty Member Satisfaction

Royal Caribbean Group
Miami, FL

The Captain’s Club is Celebrity’s award-winning loyalty program that keeps our guests coming back again and again.  With millions of members, the program is responsible for driving guest engagement, return, frequency, satisfaction, and brand loyalty.  Our members are at the core of everything we do, and their feedback and insights are vitally important to our brand.

We are seeking an individual to create a two-way open communication stream with guests to gather feedback and insights, test brand changes and messaging, and combat untrue information as well as lead member satisfaction initiatives.  This will include managing always-on two-way communication between our members and the brand, identifying and developing relationships with brand ambassadors, managing messaging for members for any brand changes, and working on a variety of initiatives to improve the member experience.  This role will work cross-functionally with colleagues in marketing, insights, hotel operations, and onboard revenue.

This person will thrive in a fast-paced, multi-branded environment and loves to problem solve. They will often work cross functionally to help drive key business decisions and in turn will lean heavy on their strong communication skills across the organization.  
 

Essential Duties and Responsibilities:

  • Serve as the voice of the member for cross-functional teams and initiatives.  
  • Develop and always-on two-way communication stream with members including an online research community, webinars, Q&A sessions, in-person ship events with members, and more.
  • Identify and propose new ideas that drive member satisfaction and engagement as well as enhance business goals.
  • Manage all guest channels to ensure accurate and up-to-date information is disseminated for members. Develop and implement a strategy to manage communication across social channels, work directly with forums like cruise critic and form partnerships with brand ambassadors to enhance our messaging.
  • Partner with business insights to identify pain points impacting NPS for members and develop strategies to combat it.
  • Partner with hotel operations and onboard revenue on all guest-facing initiatives to ensure it is a positive experience for members.
  • Support member events including annual President’s Cruise.
  • Manage ship-visits for shoreside team members to meet with crew.
  • Manage and report out on to leadership on KPIs and progress.
  • Manage loyalty budget.

Qualifications, Knowledge and Skills:

  • 10+ years’ experience working within a marketing environment preferably in loyalty, or other strategic marketing roles
  • Experience within travel and hospitality industry desirable 
  • Social experience a plus
  • Strong verbal and written communication skills
  • Proven project management skills
  • Experience with facilitating meetings among stakeholders on various levels within the organization Ability to be flexible, follow tight deadlines, organize and prioritize work. 
  • Experience with cross-functional collaboration and project management 
  • Knowledgeable of MS Word, Excel, PowerPoint 
  • Ability to manage multiple projects under tight deadlines.
  • Excellent interpersonal skills with an ability to interact with all levels of management.
  • Highly motivated and ‘can do’ attitude. Excellent attention to detail and accuracy, team player.
  • Experience with multi-channel marketing and campaign development preferred. 
  • Excellent Customer Service Skills.
  • Highly focused on the guest and their needs  
Apr 05, 2024

Proposal Manager

Phaedon
Remote
Here’s your chance to join our award-winning agency, Phaedon. We’re changemakers, a community of mission driven creatives, marketers, strategists, and technologists. We’re currently hiring for a Proposal Manager in our Minneapolis or Chicago office. Our Proposal Manager will be a key liaison across internal experts, our sales team, and presentation design specialists to determine and present a compelling response strategy to RFIs, RFPs, client briefs, custom proposals and pitches.
Essential Duties/Responsibilities:
  • Develop, coordinate, and prepare responses to RFIs, RFPs, client briefs, custom proposals and pitches for potential clients. 
  • Develop strong relationships with internal experts, our sales team, and presentation design specialists to determine and present a compelling response strategy. 
  • Manage the proposal process, including review and analyze requirements, develop and manage to a calendar, facilitate strategy and solutioning development, and act as the primary project manager guiding pursuit of a new opportunity from start to finish. 
  • In partnership with our experts, develop persuasive content that demonstrates that we understand the client’s needs and why they should select Phaedon. 
  • Adapt answers to standard and non-standard questions to fit sales strategies and highlight our differentiators. 
  • Meet all deadlines for on-time quality delivery of RFI/RFP responses, pitches, and proposals to customers. 
  • Provide proposal assistance, guidance, coaching, review, and advice to account teams managing their own RFP responses. 
  • Support Business Development Knowledge Management efforts to maintain proposal content database and proposal archive for future re-use. 
  • Continually hone and improve the proposal development process.
Mar 22, 2024

Manager MarTech Operations

Hilton
Dallas, TX

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

  • Manage and maintain knowledge base, SOP’s, and Confluence pages.
  • Brainstorm and prioritize to come up with solutions that balance time cost considerations against strict adherence to a strategy or process.
  • Work with vendors and partners to understand new platform features to improve capabilities, processes, and support team culture. Maintain communication plan with broader teams for new feature awareness.
  • Deputize for Director when required.
  • Responsible for developing, coaching, inspiring, managing, and supporting direct reports against their personal and team-related goals.
  • Back-up for MarTech Support team when required.

How you will collaborate with others:

  • Collaborating with multiple groups and cross-functional departments such as Marketing Specialists, IT/Technology Developers, Partners, vendors, and various business stakeholders
  • Manage and maintain development roadmaps and backlog, including prioritization of both.
  • Review solutions to ensure they meet requirements.
  • Manage enhancements with internal/external tech teams including documentation of requirements and ensure UAT and proper knowledge transfer is completed with all necessary parties.
  • Identify problems and design process improvements for stakeholders and various internal teams.
  • Manage project-level work from inception through to execution, communicating across all levels.
  • Work with MarTech Support to manage the release of new enhancements to our platforms.

What projects you will take ownership of:

  • All Braze/Branch related enhancements included, but not limited to Braze and Branch platform product enhancements and communications Enhancement request intake, management, and delivery for both Braze and Branch
  • Be off-hours back-up for US-based Commercial Capabilities Support team

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

  • Seven (7) years of professional work experience in Technology or related field.
  • Seven (7) years of experience in messaging customers applying digital marketing technology.
  • Seven (7) years of experience working through system enhancements through the system development life cycle from gathering requirements, and supporting IT/stakeholders during build, to UAT, to post-deployment validation.
  • Database, SQL, or API knowledge.

It would be useful if you have:

  • BA/BS Bachelor’s Degree in Information Systems, Computer Science, Marketing, or related field.
  • Nine (9) years in Marketing or IT-related field.
  • Three (3) years of Database, SQL, and/or API experience.
  • Exposure to cloud platforms, technologies, and processing environments.
  • Experience in hospitality, travel, or technology industries.
  • Effective research and analytics.
Mar 22, 2024

Sr. Manager, Loyalty Lifecycle Marketing

Leading Hotels of the World
New York, NY

Are you a results-driven marketer with a passion for the customer lifecycle? As the Senior Manager, B2C Lifecycle Strategy and Marketing you will create an omni-channel customer experience strategy and implement associated lifecycle communications for LHW’s guests across stages and touchpoints.  You will focus on steering the overall guest experience addressing major milestones before, during, and after the stay, with a specific focus on engagement with LHW’s guest loyalty program, Leaders Club.  Reporting to the Senior Director, Loyalty, you will both define the roadmap and lead a cross-functional Marketing team to bring it to life.  

This is a full-time position located in New York City.  We offer flexible workplace policies that can accommodate work-from-home candidates who are comfortable traveling to our NYC office location 2 days a week. 

 
Essential Functional/Regional Responsibilities 
Please note that reasonable accommodations may be made to enable individuals with disabilities to perform the following essential responsibilities. 

  • Develop and refine an overarching B2C lifecycle marketing communication strategy and, in collaboration with the Brand and Marketing Communications, CRM, and Digital Product Development, and Global Servicing teams, create communication touchpoints across multiple channels to ensure a consistent experience and message 
  • Closely collaborate with cross-functional partners to optimize the B2C customer experience across core interactions and channels with a focus on revenue-generating opportunities as well as reducing potential friction areas 
  • Develop and implement a consistent message and experience for guests at different stages of engagement within prioritized channels  
  • Refine and prioritize loyalty lifecycle communications based on core KPI achievement and business focus/investment including refining core benefits hierarchy and call to action associated with lifecycle stage and communication focus 
  • Develop customer communication and marketing strategy, segmentation, and rollout plans for ongoing Leaders Club program enhancements, and partnership(s), including coordinating content and developing collateral in partnership with the Marketing Communications team. 
  • Serve as Agile team program owner for Loyalty marketing creation, managing all associated project updates in JIRA including ticket creation, comments, and follow-up with stakeholders 
  • Create and implement a test-and-learn plan to understand the effectiveness of communications and journeys and make ongoing updates to the plan based on findings  

Requirements, Experience, and Qualifications 

  • A bachelor’s degree in marketing
  • 5-7 years of prior experience in lifecycle marketing and/or marketing customer experience
  • Proven experience in owning KPIs and determining successful approaches to address them
  • Demonstrated success in creating and implementing customer and financial data-driven strategies
  • A flair for analytics, including a sound knowledge of Excel, Tableau, Salesforce, SQL, and Google Analytics (GA4), is highly desirable but not essential

 

Skills & Abilities 

  • Communicates with clarity and conviction to ensure messages are effectively received and understood
  • Influences change by challenging the status quo, proposing ideas, and creating solutions to advance the company forward 
  • Balances long-term success with driving strong short-term results for the company
  • Sets ambitious goals and adapts approaches as circumstances change
  • Asks questions to understand issues more fully including considering how they connect with other issues, functions, processes, the big picture, and the future
  • Takes ownership of outcomes
  • Sees what’s working and what’s not, recommends alternatives to enable better execution
  • Explores, reframes, creates, and solves to produce better results
  • Strives to be in sync with the team and the rest of the organization -- achieves alignment 
  • Drives for extraordinary results -- aims high and has a plan behind it. 
Mar 08, 2024

AVP, Brand Engagement, Garnier US

L’Oréal
New York, NY

The Assistant Vice President of Brand Engagement for Garnier is a key leader within the Garnier brand’s marketing team tasked with bringing the brand’s strategy to life through execution of “best in class” consumer touchpoints. As the brand’s resident storyteller, this individual will lead a team responsible for consumer-centric social, advocacy and influencer content development & strategy, PR and advocacy programs, from an earned and owned perspective. In addition, this individual will collaborate very closely with the Product Marketing team, to strategize and execute go-to market plans to ensure that the influencer content being boosted via paid social is set up for success and has high engagement and conversion. The BEL is expected to stay ahead in terms of hair care, hair color, skincare, and beauty trends, to ensure that our social and A&I efforts are not only on brand, but also helping us increase our brand awareness efforts in an already saturated market. We are looking for a consumer-focused, data-driven content marketing professional who is a skilled communicator and has a proven track record of building and developing a team of diverse individuals. As we look to increase the brand’s footprint within the market, this individual will ensure that our story is heard. 

This individual will work closely with the DMI, Product Marketing, Shopper Marketing, CRM/Platforms, and the Media Lead to ensure that our brand story is properly developed and disseminated across our various channels.  They will support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms. This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables to support the development of customer-centric programs that drive profitable, long-term relationships: 

  • Set the brand’s overall communications strategy across earned, owned and paid channels for the Garnier master brand and the product categories including skincare, hair color and haircare 

  • Develop social, influencer, PR strategies to build brand love and advocacy, growing an engaged community and recruiting new consumers into the brand, informed by data driven insights 

  • Lead internal and external agency teams responsible for development of strategy & execution of US rollout across paid, earned, owned content for the brand 

  • Manage social and influencer team to ensure that all content is driving engagement, tailoring content for each specific channel (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter) and optimizing what works 

  • Thoroughly understand ever-evolving social/influencer marketing landscape and build and enhance brand strategies as needed based on industry trends and consumer behavior 

  • Liaise and collaborate with product marketing to execute on digital content marketing tactics inclusive of digital content development, influencer & advocacy efforts to drive business goals (brand loyalty, consumer engagement, results) 

  • P&L accountability for all PR, social, influencer and advocacy budgets; work closely with brand Finance team 

  • Bring recommendations to head of marketing on shifts, based on performance reporting and consumer-focused data from internal and external sources (CMI reporting, retailer consumer reports) 

  • Organize and lead brand/PR in-person events, mailers, etc. to help support brand engagement initiatives 

  • Lead the relationship with internal and external PR/A&I agencies on behalf of the brand, from negotiations, strategy, budget management to execution of plans 

  • Partner closely with Brand DMI (global team responsible for the brand’s global image and direction) to create feedback loop to ensure that the US plan properly embodies the global brand vision. This individual will be the brand’s point person for the DMI relationship, so they will also be the primary person to share consumer communications insights from the local market back to the DMI 

  • Report to Garnier US Head of Marketing, while managing and developing 2 direct and 4 indirect reports 

    

Qualifications/Requirements 

  • Minimum ten (10) years of Marketing experience with heavy experience for digital, social, influencer and public relations. 

  • Bachelor’s Degree  

  • In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies 

  • Experience with executing digital & social media campaigns from upper funnel awareness campaigns to performance marketing campaigns focused on conversion 

  • Proven experience with brand communications, community management, social marketing, influencer & advocacy programs,  

  • Experience developing compelling social media campaigns and effective content strategies 

  • Detailed knowledge of CRM best practice and industry benchmarks 

  • Experience managing and developing a team, with experience onboarding to new social media management, listening platforms and social frameworks 

  • Exceptional organizational skills and high level of attention to detail 

  • Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations 

  • Experience managing and cultivating direct reports 

  • Creative problem solver 

  • Ability to develop solid relationships and lead with influence  

  • Ability to manage in complex, matrixed, fast paced environment 

Feb 23, 2024

Senior CRM Analyst, Lifecycle Marketing

Sprouts Farmers Market
Phoenix, AZ

We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies.

Overview of Responsibilities
  • Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app.
  • Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals.
  • Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment.
  • Manage end-to-end lead flow process and automated campaign development.
  • Hands-on management of marketing automation platform.
  • Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys.
  • Analyze customer data to optimize journeys and drive data-driven improvements.
  • Collaborate with internal teams to align CRM strategies with overall business objectives.
  • Conduct A/B testing and continuously optimize customer journeys for engagement and conversion.
  • Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels.
  • Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors.
  • Develop segmentation models for targeted and effective communication strategies.
  • Utilize analytics tools (including GA4) for performance measurement and reports.
  • Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization.
  • Support CRM team for additional QA and CRM support for day to day campaigns.


Qualifications

  • Bachelor’s degree in Marketing, Business, Computer Science, or related field.
  • 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools.
  • Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation.
  • Understands core principles of marketing analysis, testing and optimization.
  • Proficient in coding languages relevant to CRM development.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Detail-oriented with a focus on delivering high-quality results.

Preferred:

  • Certification in CRM or related field.
  • Previous experience with Braze or similar CRM platforms.
  • Familiarity with UX/UI principles.
  • Experience with data analytics tools.
Feb 23, 2024

Manager II Loyalty Promotion

Stop and Shop
Quincy, MA

The Loyalty Manager is responsible for leading the development and implementation of an enterprise-wide customer engagement strategy. This position will work with the Director of Loyalty and the Manager of CRM, as well as business leaders across the company, to build out a best-in-class customer experience and loyalty strategy.

RESPONSIBILITIES

  • Responsible for all efforts to increase identifiable customers, decrease attrition and increase engagement and satisfaction through the loyalty program.
  • Oversees and manages the day-to-day program operations on the new loyalty program for Stop & Shop.
    • Associate training programs
    • In-store materials – register signs, brochures, cards
    • Points conversion
    • Online and app cardholder sign up and points earn/burn experience
  • Lead various work streams within loyalty. Work streams may include, but are not limited to, technology and data infrastructure, test and measurement, operating processes and marketing campaign execution.
  • Partners cross-functionally to execute tactics and loyalty campaigns that deliver value and increase value perception among cardholders. 
  • Collaborates with marketing and merchandising to evaluate campaign effectiveness and optimizes the plan based on key learning’s and loyalty industry best practices.
  • Manages customized benefits to members throughout their shopping journey which are relevant to any channel they shop in – stopandshop.com, Stop & Shop app or in-store. 
  • Writes business requirements for product enhancements and partner with Technology to bring those enhancements to life.
  • Serve as the ongoing liaison between business and Technology to create product and user experience solutions (i.e., buy 10 bags of dog food online, get the 11th free).
  • Partners with brand marketing team to share product learnings and collaborate on marketing activities.
  • Design and improve customer service processes to ensure a customer-first approach when members have questions or concerns.
  • Benchmark competitors and partner with Insights to conduct customer research and quantitative studies.
  • Leads cross-functional initiatives and teams related to enhancing Stop & Shop’s loyalty capabilities.
  • Communicate progress regularly through informal and formal presentations; provide insights and recommendations to brand teams and Executive Leadership.
  • Influences cross-functional partners to act and adopt new approaches when needed.
  • Partners with RBS to maintain the customer loyalty database, including hygiene, auditing for accuracy and integration of new data elements.
  • Partners with internal resources to develop customer segment plans that include tactics for prospect acquisition, new customer onboarding and loyal customer marketing.
  • Partners with operations to continually develop efficient and effective ways to support the in-store growth and retention of loyalty customers and to ensure the flawless execution of loyalty initiatives at store level.
  • Interacts with internal business partners and is a key contact with marketing planning, 3rd parties and DiPLA.
  • Continuously partners with merchandising to keep abreast of new and ongoing products and programs.

REQUIREMENTS

8+ years of experience working on a loyalty program.
A collaborative partner who demonstrates empathy and actively works together to solve problems.
Comfortable working with ambiguity and change.
Must be able to work in a fast-paced environment and willing to roll up your sleeves.
Bachelor's Degree in Marketing/MBA preferred.
Retail experience preferred.

Must be in the Quincy office 3 days a week

Feb 15, 2024

Loyalty Manager

Chipotle
Newport Beach, CA
As the Loyalty Manager, you will oversee the North American Chipotle Rewards program, including driving innovation and engagement with current members. While in this role you will work hand-in-hand with our head of CRM as well as a Program Manager to ensure that messaging and technology are aligned to deliver the best experiences for our more than 38 million members. You’ll be energized by, and passionate about, creating a best-in-class loyalty program that not only leads in the restaurant industry but all with lifestyle brands across all industries. You will constantly be reading program results and creating optimization plans while also partnering with cross-functional teams and leading at least one direct report. Additionally, you will support all offer promotions and consult with local country teams as they launch the international expansion of Chipotle Rewards.
 
WHAT YOU’LL DO
  • Establish and execute the Loyalty marketing roadmap and strategic plan
  • Partner with Brand Marketing to deliver a member acquisition strategy and tactical approach to grow the active base of program
  • Engage with vendors to execute Loyalty marketing campaigns focused on retention and engagement
  • Work with internal analytics teams on measurement and analysis to constantly test, refine and scale campaigns
  • Partner closely with a Product Manager to inform program enhancements and innovation
  • Manage cross-functional meetings to drive Loyalty strategy, measurement, and business needs
  • Partner with the CRM Manager to deliver a seamless experience for members across email, SMS and push
  • Partner with Restaurant Ops and Brand Marketing to drive in-restaurant marketing enhancements
  • Troubleshoot technical issues with Loyalty vendors and Customer Care team to ensure seamless experience for members
  • Monitor and report on competitive programs to ensure program relevance
 
WHAT YOU’LL BRING TO THE TABLE
  • High school diploma or general education degree (GED) required
  • Bachelor's Degree (BA/BS) from 4-year college or university preferred
  • MBA or pursuit of an advanced degree is a plus
  • 5+ years of experience in Retention marketing specifically within CRM, loyalty marketing, email, and digital marketing
  • 1-3 years of supervisory experience
  • Strong understanding of existing and emerging loyalty marketing best practices and technologies
  • Proven experience in testing methodologies, versioning, and personalization
  • Strong vendor management experience
  • Ability to multitask and juggle multiple requests and projects in a fast-paced environment
  • Strong organizational and time management skills
  • Ability to work independently as well as collaboratively
Feb 09, 2024

Loyalty Marketing Specialist I

Hannaford Supermarkets
Scarborough, ME
This role is responsible for supporting the Loyalty Marketing Manager II in the management and execution of internal and external activities for all digital targeted marketing programs designed to improve customer loyalty and shopping behavior. Responsible for daily operations tied to CRM targeted marketing, including managing schedules and timelines, communication with business partners across ADUSA and externally, quality assurance activities, ensure accurate and on- strategy creative content. The Specialist I supports processing of invoices, billing, and tracking actual expenses. This role is also responsible for addressing ad hoc service requests to resolve production issues if they arise.
 
Primary Responsibilities:
  • Sources content from internal and external stakeholders collects all creative assets and customer data. Responsible for quality assurance of data and creative assets are accurate and on strategy.
  • Pulls lists and builds offers and version grids to support production work. Works with external partners to communicate production details and ensure production is completed on time.
  • Work with agency and insights teams to prepare metrics, tracking and activity reports.
  • Distributes weekly reports to all internal key stakeholders. Supports ad hoc reporting requests/presentations as needed.
  • Responsible for processing all invoices entering them into accounting systems. The role follows up with vendors to resolve any questions related to project costs and invoice processing. Ensures budget costs are logged accurately in the accounting systems.
 
Qualifications and Experience:
  • Bachelor’s Degree, in marketing or a related field or equivalent work experience
  • 2-4 years of marketing experience – digital marketing, shopper marketing, or CRM preferred
  • Practical knowledge of consumer-packaged goods companies, retail trade practices and category management
  • Experience with marketing promotions or one-to-one direct promotions
 
Skills and Abilities:
  • Organization and time management skills
  • Campaign & project management skills
  • Able to effectively communicate at all levels of the organization
  • Strong working knowledge of Microsoft Office software suite and Office 365
  • Understanding of Digital Channel
  • Able to prioritize workload and adapt to multiple shifting timelines
Salary Range is $59,840 - $89,760
Dec 18, 2023
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